Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page's body with the …

For the content pieces that don't hit your goals, take extra note of their metrics. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and …

In other words, you might not make a profit on your customers unless they spend more than the average or you retain them for more than a year. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research …

One of my tried and true tinker methods is to explore sites built by intriguing companies. Claim your listing if not already done so. The distinction between meta descriptions and search snippets is an important one, especially when Google makes announcements, such as when Google expanded the length of search …

SEO work can be stopped, but the impact of earlier work will still be felt and you may have too many leads or sales. During the taxonomy development phase, content managers can sometimes get carried away with category creation. Visual consistency leads the viewer and moves the message from short-term …

You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. To use a web server parallel, the Apache web server is free but many mission-critical websites use it. In the future, the growth of international e-commerce will continue to rise. A lovely present would be one …

The fastest-growing area of social media networking involves posting videos, especially on YouTube. In addition to SEO, meta descriptions can drive clicks, Users searching for your site on Google might not necessarily want to land on your homepage. Would an inexpensive FH Ayres rocking horses do the trick? Does anyone …

Most brands seek to reach multiple audiences. Avoid using repetitive or generic text. Finding a good balance between the various "free" forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Recently, I came across this …