In addition to using traditional long-tail keyword research to find potential topics, one of the best ways to generate ideas is to simply ask your readers directly. It kind of sounds like authoritativeness is like your online reputation, right? That's because, in a way, it is. For most people, a …

Inbound marketing, content marketing, and SEO have slowly morphed into one interchangeable, composite strategy. Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. I'm not a big fan of manufactured goods. I prefer simple things like a super wooden …

Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but …

Search engine bots are entirely different entities. Your crawl budget is the number of times a search engine spider crawls your website in a given time period. Getting BT leased lines used to be the only option in the UK but now there are other options for leased line . Search …

We subconsciously look for relevancy clues in the title and snippet once we've paused on a result. What, then, counts as an indirect ranking signal? This will give you all the publicly available information on a given domain such as the contact information and the hosting company. Imagine having a …

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. We recommend using differential serving and polyfills if you …

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

Pay special attention if you are switching to another email address, as you could miss your domain renewal notices (they are sent as reminders several times before your domain name reaches the expiry and redemption periods). Effective blogs and newsletters are consistently updated. There are, however, a few simple strategies …

Google your business. If you have to run PHP, Perl/CGI, or Python on IIS, you will need to install and configure the corresponding Windows executables. Usually, this company isn't sure about their SEO strategy. As I walked into the room, I saw a beautiful rocking horse restorations . For example …

Google's search algorithm once relied on exact keywords matches to produce results. More than one domain on the same C-Block indicates ownership by the same party. Feel free to target a few phrases that might give you a competitive edge, but keep your pages as diverse as possible. Have you …

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. If you think about SEO as hiking to the top of a mountain, then keyword research is the step that will make sure you're at the right trailhead to lead to the …

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. Several types of content are considered evergreen. Just as …

Keyword stuffing results in a significant increase in keyword density and is labeled as spam by search engines, which usually results in the devaluation of the applicable page. When approaching other webmasters to link to your site; it's really important to "suggest" suitable text for them to use; i.e …

Duplicated content - the same content that appears on multiple unique URLs - is not welcome by search engines and can cause a serious drop in a website's rankings. Page titles can have the biggest SEO impact, however, the meta description acts as the description for the content on your page. Hearing …

To help Google find your site, you have to tell them where your site is. Advertisements' approval rating is even lower. The basis of this approach was the the belief that many business people make decisions in a rational, I'm on the lookout for an incredible where can i buy …

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page's body with the …

For the content pieces that don't hit your goals, take extra note of their metrics. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and …

In other words, you might not make a profit on your customers unless they spend more than the average or you retain them for more than a year. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research …

One of my tried and true tinker methods is to explore sites built by intriguing companies. Claim your listing if not already done so. The distinction between meta descriptions and search snippets is an important one, especially when Google makes announcements, such as when Google expanded the length of search …

SEO work can be stopped, but the impact of earlier work will still be felt and you may have too many leads or sales. During the taxonomy development phase, content managers can sometimes get carried away with category creation. Visual consistency leads the viewer and moves the message from short-term …

You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. To use a web server parallel, the Apache web server is free but many mission-critical websites use it. In the future, the growth of international e-commerce will continue to rise. A lovely present would be one …

The fastest-growing area of social media networking involves posting videos, especially on YouTube. In addition to SEO, meta descriptions can drive clicks, Users searching for your site on Google might not necessarily want to land on your homepage. Would an inexpensive FH Ayres rocking horses do the trick? Does anyone …

Most brands seek to reach multiple audiences. Avoid using repetitive or generic text. Finding a good balance between the various "free" forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Recently, I came across this …